Landing page design
Stop sending paid traffic to your homepage.Start converting it.
Sending Google Ads clicks to your homepage is one of the most common, and most expensive, mistakes in paid search. Your homepage is built for browsers. A landing page is built for buyers. And the gap in conversion rate isn't small: typically two to five times higher. We design and build dedicated landing pages that mirror your ads, earn visitor trust and drive enquiries.
Why your homepage is costing you money
When someone clicks your Google Ad, they turn up with a specific intent and a specific promise ringing in their ears. If your homepage doesn't deliver on that exact promise in the first three seconds, most of them are gone. Just like that.
Your homepage has to be all things to all people, new visitors, returning customers, job seekers, suppliers. A landing page serves exactly one person: the buyer who just clicked your ad. That laser focus is what makes the conversion-rate gap so dramatic.
Everything your landing pages need.
We handle the design, the build, the tracking and the ongoing optimisation. You get pages that work from day one, and keep getting sharper as the data comes in.
Conversion-focused design
CoreEvery element on the page earns its place by moving visitors towards a single action, the headline, the layout, the images, the form. No distractions. No competing messages. No tempting navigation to wander off into.
- Single, focused call to action
- Headline matched to your ad copy
- Trust signals and social proof above the fold
- Mobile-first layout
- Fast load speed optimised for paid traffic
Message match
CriticalThe single biggest drain on Google Ads budgets is a mismatch between what the ad promises and what the landing page delivers. We make the two sing from the same song sheet, so visitors instantly feel they've landed in the right place.
- Ad copy and landing page headline alignment
- Keyword insertion where appropriate
- Consistent offer and tone throughout
- Separate page variants per campaign or ad group
- Dynamic text replacement where relevant
Lead capture and tracking
IncludedA landing page that doesn't track conversions is just expensive guesswork. We wire your forms into GA4 and Google Ads, so every enquiry traces back to the exact keyword and campaign that produced it.
- Form integration with GA4 event tracking
- Google Ads conversion import
- Thank-you page confirmation
- Phone call tracking on mobile
- Heat mapping setup on request
Ongoing optimisation
IncludedWe don't build a page and wander off. As the conversion data rolls in, we test and refine, headlines, CTAs, form length, trust signals. Small, steady tweaks stack up into serious gains over time.
- A/B testing of headlines and CTAs
- Form length and field optimisation
- Trust signal placement testing
- Conversion rate reporting each month
- Recommendations based on real user data
How we do it
A straightforward process. Get you results as fast as possible, then keep nudging them upward over time.
Audit your current setup
We start by tracing where your paid traffic goes today and what happens once it arrives. Most accounts are hiding significant conversion problems, invisible until you actually dig into the data.
Design for one outcome
We pin down the one action you want visitors to take, then build the whole page around it. Everything either serves that goal or gets cut. No menus. No blog links. No distractions.
Match your ads exactly
We match your landing pages to your campaigns and ad groups, one to one. Click an ad about bathroom fitting and you land on a page about bathroom fitting, not a generic company homepage. That single match is worth more than almost any other change you could make.
Track everything from day one
We set up GA4 and Google Ads conversion tracking before anything goes live. From day one you'll see exactly how many enquiries each page brings in, and what each one costs you.
Test, learn and improve
Once it's live, we let real data steer the improvements. Small changes to headlines, button text and form layout add up fast. Lift a page from 4% to 8% and you've effectively halved your cost per lead, without touching your ad spend.
Landing pages sit between ads and the website
The highest-return improvements usually come from connecting campaign intent, page message and the wider site experience.
Google Ads management
Build the search campaigns that send high-intent traffic to the right page.
View pageWeb designWebsite design and build
Fix the core site experience around your services, proof and conversion paths.
View pageSEOOrganic search foundations
Support the same service themes with content and technical improvements that compound over time.
View pageFind out what your current pages are costing you.
We'll audit your current landing pages and show you exactly where conversions are leaking away. Free, with no obligation to work with us afterwards.
Get my free landing page audit