White-label Google Ads pricing
£295 per account, per month. Whatever the ad spend.
One flat fee per account, a one-off setup and no minimum number of accounts. You set the price to your client and keep the difference.
Free audit
Wasted spend, search terms, tracking and structure on one client account, written up unbranded so you can send it on.
Setup
Tracking checked and fixed, the account built or rebuilt, and everything agreed with you before it goes live.
Management
A flat fee whatever the client spends with Google, up to £10,000 a month. Rolling monthly with 30 days’ notice.
Larger accounts
Bigger accounts need more hours, so they are priced on what the account actually needs. Ask and you will get a figure in writing.
No tiers. No bolt-ons.
Every account gets the same work. The only thing that changes the price is an account big enough to need more hours, and that is agreed in writing first.
- Account build or rebuild
- GA4, Tag Manager and Google Ads conversion tracking
- Search, Performance Max and Shopping campaigns
- Weekly search term review and negative keywords
- Ad copy written and tested
- Bid, budget and location management
- Monthly report in your branding or unbranded
- Plain-English summary to forward to your client
- Email support for your team
Simple enough to fit on one screen.
- Minimum
- One account
- Contract
- Rolling monthly, 30 days’ notice per account
- Billing
- Monthly in advance, to your agency
- Ad spend
- Paid by your client directly to Google
- Starts
- Once setup and the first month are paid
Pricing questions
A percentage rewards us for spending more of your client’s money, which is the wrong incentive. A flat fee keeps your margin predictable and means we have no reason to push budgets up.
Yes, once per account. It covers the tracking checks, the build or rebuild and the time spent understanding the business. If an account is already in good shape and needs little work, we will tell you and reduce it.
Yes. Most agencies start with one account, often the one we audit for free, and add others as they win or move clients.
Give us 30 days’ notice on that account and it stops. The account stays with the client, so nothing needs transferring.
No VAT is added to these prices.
That is up to you. Agencies typically charge their clients more than our fee to cover their own time and margin. We never see or discuss your client pricing.
Your first audit costs nothing.
Send us one client account and see the work before you pay for any of it.
Get a free account audit