Blog
Marketing insights
Practical web design, SEO, Google Ads and digital marketing advice for local businesses. No jargon, no fluff.
Should you show your prices on your website?
It is one of the most argued-over questions in service business marketing. Here is a straight look at when showing your prices wins you work, when it costs you, and how to do it well.
What your small business homepage actually needs to do
Most small business homepages try to say everything and end up saying nothing. Here is what a homepage really needs to do to turn visitors into enquiries.
How to choose a web designer for your small business
Picking a web designer is mostly about asking the right questions before you pay. Here is what to look for, what to avoid, and the things people wish they had checked.
Should you rebuild your website or improve the one you have?
A full rebuild is not always the answer. Here is how to tell whether your website needs replacing or just a few honest fixes, from someone who does both.
How to market a small business in a small town
Marketing a small business in a small town works differently. Here is how to get known locally, show up in nearby searches and win more of the work close to home.
How to write service pages that bring in enquiries
Your service pages do the quiet selling on your website. Here is how to write ones that both rank on Google and turn a visitor into a phone call or form.
Do you still need a website if you're on social media?
Doing well on Instagram and Facebook and wondering if a website is still worth it? Here is an honest answer, and where each one really earns its keep for you.
Will AI search kill your website traffic? An honest answer
AI Overviews and chatbots now answer questions that once sent people to your site. Here is what is really happening to small business traffic, and what to do.
How long does SEO take to work? An honest answer
Most SEO takes three to six months to show, and closer to a year to really pay off. Here is what actually drives the timeline, and how to spot progress early.
How fast should you reply to a new enquiry?
Most small businesses lose work through slow follow-up, not poor marketing. Here is how quickly to reply to a new enquiry, and a simple way to never miss one.
How small businesses can compete with bigger companies online
You will never outspend the national chains, and you do not need to. Here is how a small local business can beat bigger companies online where it actually counts.
How to know if your marketing is actually working
Spending on marketing but unsure it is paying off? Here is a plain, non-technical way to tell whether your marketing is actually working, without drowning in data.
Do Facebook ads work for small businesses?
An honest look at when Facebook and Instagram ads pay off for a small business, when they quietly waste money, and how to test them without getting burned.
Why a slow website costs you customers
A slow website loses enquiries before anyone reads a word of it. Here is how to tell if yours is too slow, why it quietly matters, and what actually fixes it.
Small website changes that get more enquiries
You rarely need a full rebuild to get more enquiries from your website. Here are the small changes that quietly turn more visitors into calls and forms.
How to get more Google reviews for your local business
Google reviews quietly decide who local customers call. Here is how to get more of them, handle the odd bad one, and turn them into real enquiries.
How SEO and Google Ads work together (and why running them apart wastes money)
Most businesses treat SEO and Google Ads as a choice. Run them together properly and each makes the other cheaper and more effective. Here is how it works.
What makes a good landing page for a service business?
A good landing page does one job: turn a visitor into an enquiry. Here is what actually works for service businesses, from someone who builds them.
How to get your local business found on Google Maps
Most local enquiries start on Google Maps, not your website. Here is how to set up and run your Google Business Profile so local customers actually choose you.
Why your website gets visitors but no enquiries
Plenty of small business websites get traffic and still sit silent. Here are the practical reasons people leave without making contact, and how to fix them.
Web design in 2026: why you need a real agency
Web design has changed fast. AI builders, stricter performance expectations, accessibility, search and conversion tracking all matter now. Here is why a real agency still gives small businesses a serious advantage in 2026.
How much should a small business website cost?
Website quotes range from a few hundred pounds to tens of thousands, which helps nobody. Here is a clear way to think about what a small business website should cost, and why a monthly fee often makes more sense than a big upfront bill.
Should small businesses run Performance Max?
Performance Max is Google's flagship campaign type and the one its sales reps push hardest. For some businesses it is genuinely brilliant. For others it is a quick way to set fire to a budget. Here is how to tell which one you are.
How to stop wasting money on Google Ads
Most Google Ads accounts we audit are wasting at least 30 percent of their budget. The leaks are almost always in the same places. Here is where to look and what to do about it.
What is a good ROAS for Google Ads?
ROAS is one of the most talked-about metrics in Google Ads, and one of the most misunderstood. Here is what it actually means, what a realistic target looks like, and why chasing a high number can sometimes make things worse.
Google Ads vs SEO: which is right for your business?
Google Ads and SEO both put your business in front of people searching for what you offer. But they work very differently, cost differently and suit different situations. Here is how to decide which to focus on first.
Why your Google Ads get clicks but no enquiries
Getting clicks on your Google Ads but no calls or form fills? The problem is rarely the ads themselves. Here is where the real leak tends to be.
How much should a small business spend on Google Ads?
There is no universal answer to the Google Ads budget question, but there is a sensible way to think about it. Here is how to work out what to spend and what to expect in return.
Why Google Ads beats SEO for immediate leads
[SEO](/seo) is a long game worth playing. But if your business needs enquiries in the next 30 days, paid search is the only tool that can deliver. Here is why local businesses should start with Google Ads.