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Marketing insights
Practical web design, SEO, Google Ads and digital marketing advice for local businesses. No jargon, no fluff.
What makes a good landing page for a service business?
A good landing page does one job: turn a visitor into an enquiry. Here is what actually works for service businesses, from someone who builds them.
How to get your local business found on Google Maps
Most local enquiries start on Google Maps, not your website. Here is how to set up and run your Google Business Profile so local customers actually choose you.
Why your website gets visitors but no enquiries
Plenty of small business websites get traffic and still sit silent. Here are the practical reasons people leave without making contact, and how to fix them.
Web design in 2026: why you need a real agency
Web design has changed fast. AI builders, stricter performance expectations, accessibility, search and conversion tracking all matter now. Here is why a real agency still gives small businesses a serious advantage in 2026.
How much should a small business website cost?
Website quotes range from a few hundred pounds to tens of thousands, which helps nobody. Here is a clear way to think about what a small business website should cost, and why a monthly fee often makes more sense than a big upfront bill.
Should small businesses run Performance Max?
Performance Max is Google's flagship campaign type and the one its sales reps push hardest. For some businesses it is genuinely brilliant. For others it is a quick way to set fire to a budget. Here is how to tell which one you are.
Negative keywords: the single biggest source of wasted Google Ads spend
Almost every account we audit is haemorrhaging budget on searches it should never be appearing for in the first place. A proper negative keyword list is the single most effective change you can make to a Google Ads account. Here is how to build one.
How to stop wasting money on Google Ads
Most Google Ads accounts we audit are wasting at least 30 percent of their budget. The leaks are almost always in the same places. Here is where to look and what to do about it.
What is a good ROAS for Google Ads?
ROAS is one of the most talked-about metrics in Google Ads, and one of the most misunderstood. Here is what it actually means, what a realistic target looks like, and why chasing a high number can sometimes make things worse.
Google Ads vs SEO: which is right for your business?
Google Ads and SEO both put your business in front of people searching for what you offer. But they work very differently, cost differently and suit different situations. Here is how to decide which to focus on first.
Why your Google Ads get clicks but no enquiries
Getting clicks on your Google Ads but no calls or form fills? The problem is rarely the ads themselves. Here is where the real leak tends to be.
How much should a small business spend on Google Ads?
There is no universal answer to the Google Ads budget question, but there is a sensible way to think about it. Here is how to work out what to spend and what to expect in return.
Why Google Ads beats SEO for immediate leads
SEO is a long game worth playing. But if your business needs enquiries in the next 30 days, paid search is the only tool that can deliver. Here is why local businesses should start with Google Ads.