Google Ads Cheltenham

Yes. Cheltenham is a market we know inside out. The professional and financial services scene here is sharply competitive - more than you'd guess for a town of this size - thanks partly to the GCHQ-driven tech cluster and the sheer number of accountancy, legal and advisory firms serving both Cheltenham and the wider Cotswolds. We know which search terms the town's professional buyers reach for, how the racing and festival seasons shift search behaviour, and exactly where the wasted spend tends to pile up in Cheltenham accounts.

It depends on your industry. Legal, dental, financial services and home improvement tend to be hotly contested in Cheltenham, which pushes the cost per click up. Trades and hospitality are usually gentler. Before you commit to anything, we'll give you an honest picture of what the auction really looks like for your specific business.

For most local service businesses, we'd suggest a minimum of £500 to £800 a month in ad spend, enough to gather the data we need to optimise properly. The right figure for you hinges on your average job value, your margins and how cut-throat your market is. We'll walk through the numbers together before recommending anything.

Most clients see their first enquiries inside the opening week. From there, results climb over the first 60 to 90 days as conversion data builds and we tighten the targeting. So judge us at the 90-day mark, not the first fortnight, early numbers are noisy.

Almost certainly. When Google Ads underperforms, the usual culprits are poor keyword targeting, missing conversion tracking and traffic sent to the wrong landing pages. We regularly audit accounts carrying all three at once. A free audit will show you exactly what went wrong, and what we'd change.