SEO services
Stop paying for every click.Start earning them.
Google Ads buys you visibility, right up until the moment you stop paying. SEO builds visibility you actually keep. Rank organically for the searches your customers make and every click costs you nothing. We handle the graft for businesses across Gloucestershire and the Cotswolds, the technical fixes, the content, the local signals, so your site climbs the rankings and, crucially, stays there.
Why most local businesses are invisible on Google
Being buried on page two of Google is, for all practical purposes, the same as not existing. The businesses sitting on page one aren't necessarily better than you. They've simply invested in making sure Google understands who they are, what they do and exactly who they serve.
Most local business websites are quietly broken, technically shaky, poorly structured and missing the content signals search engines reward. The gap between you and your competitors rarely comes down to domain authority. It comes down to the quality of the foundations hiding under the surface.
Everything your SEO needs to work.
SEO isn't one thing. It's technical health, on-page relevance, local signals and content all pulling in the same direction. We handle the whole lot.
Technical SEO
If search engines can't properly crawl and index your site, nothing else you do matters. So we start here. We audit your technical setup from the ground up, site speed, crawlability, structured data, Core Web Vitals, then fix whatever's holding you back before moving on.
- Full technical site audit
- Core Web Vitals and page speed optimisation
- Crawl error identification and resolution
- XML sitemap and robots.txt configuration
- Schema markup and structured data implementation
- HTTPS, redirects and canonical tag review
Keyword Research and Strategy
Most businesses chase the wrong keywords, either too broad to ever rank for, or too niche to matter. We dig into what your customers actually type into Google, size up the competition and build a strategy around terms you can genuinely win. Winnable beats impressive.
- Competitor keyword gap analysis
- Search volume and difficulty assessment
- Local and long-tail keyword identification
- Content gap analysis
- Priority keyword mapping to existing pages
- Monthly keyword rank tracking
On-Page Optimisation
Your content has to do two jobs at once: signal relevance to search engines and earn trust from real readers. We sharpen every element that shapes how Google reads and ranks your pages, and we do it without making anything feel written for a robot.
- Title tag and meta description optimisation
- Heading structure and content hierarchy
- Internal linking strategy and implementation
- Image alt text and file name optimisation
- Content improvement recommendations
- Page-level keyword targeting and density review
Local SEO
If you serve customers in a particular patch, local SEO is the single highest-return move on the board. We polish your Google Business Profile, build local citations and make sure your site shows up for the searches that actually matter where you trade.
- Google Business Profile optimisation and management
- NAP consistency audit across directories
- Local citation building and cleanup
- Review generation strategy
- Location-specific landing page development
- Local link building opportunities
Content Strategy and Creation
Lasting organic growth runs on content that earns its rankings. We pin down the topics your customers are searching for, write content that answers their questions properly, not in 200 thin words, and build the kind of topical authority that compounds quietly over time.
- Topic cluster planning and content calendar
- Long-form service and location page copy
- Blog and FAQ content production
- Competitor content gap analysis
- Content refresh and cannibalisation fixes
- E-E-A-T signals and author credibility
Monthly Reporting
SEO is a long game, and you deserve to know what's happening month by month. We send clear, plain-English reports: ranking movements, organic traffic trends, technical health and exactly what we're focused on next. No fog.
- Keyword rank movement report
- Organic traffic and engagement trends
- Technical health score
- Backlink profile summary
- Competitor visibility comparison
- Next month's planned activities
How we approach SEO
A methodical process. Foundations first, then momentum, built month by month.
Technical and content audit
We start with a full audit of your current site, technical health, existing rankings, content quality, backlink profile and the things your competitors are doing that you aren't. The result is a precise picture of where the real opportunity sits.
Keyword and competitor research
We map the searches your customers make at every stage of the buying journey, then weigh up how competitive each term really is. You get a clear keyword strategy with realistic targets, not promises we can't keep.
Fix the foundation first
We fix the technical problems before anything else, every time. A slow site riddled with crawl errors and duplicate content will flop no matter how good the words are. So we clear the issues quietly bleeding away your rankings first.
Optimise existing pages
Most sites are sitting on pages that should rank but don't. We work on your most important existing pages, sharpening title tags, content, internal linking and on-page signals, to squeeze the maximum ranking value out of what you've already got.
Build authority over time
Rankings are really a by-product of trust. We build that trust the honest way, content that earns links, local citations that anchor your location and a steady publishing rhythm that signals relevance month after month.
Report and iterate
Each month we report on what moved and why. SEO compounds, the early months lay foundations, the later ones deliver the momentum. We track the metrics that matter and adjust the strategy as your rankings climb.
SEO questions, answered
Realistically, months rather than weeks. You will usually see impressions and rankings move before enquiries do, which is why we treat Search Console impressions as the early signal. For a newer site or a competitive term, six to twelve months is an honest expectation, and anyone promising faster is guessing.
SEO is scoped separately from the website plans, starting from £150 per month ex VAT. What you need depends on how competitive your market is and how much content work is involved, and we will tell you if we think your budget is better spent elsewhere first.
They do different jobs. Google Ads buys visibility immediately and stops the moment you stop paying. SEO builds visibility you keep, but it takes time to arrive. Most local businesses are best served by running ads for immediate enquiries while SEO builds underneath.
Often yes, because a site can be well built and still invisible. The technical foundations, page structure, local signals and content all decide whether Google can match you to what people search for. We will review your current site and tell you honestly what is worth fixing first.
No, and you should be wary of anyone who does. Nobody controls Google's results. What we do control is the technical quality, the structure, the content and the local signals, and we report on movement honestly rather than cherry-picking terms that flatter us.
The Pro plan includes on-page SEO foundations, and every plan is built so search engines can crawl and understand the site properly. Ongoing SEO work such as content and link building is scoped separately.
SEO works best with the right foundations
Organic search is stronger when the website is technically sound and paid search data helps identify the terms that turn into enquiries.
Build a stronger website
Improve speed, structure, content and conversion paths before scaling organic traffic.
Use paid search data
Test high-intent search terms quickly while SEO builds longer-term visibility.
Website and marketing plans
See how SEO, content and reporting fit into the monthly website packages.
Find out exactly why your site is not ranking.
We'll audit your site and give you a clear breakdown of the technical issues, keyword gaps and content opportunities holding your rankings back. Free, with no obligation.
Get my free SEO audit