Google Ads the Cotswolds

Yes. We work with businesses right across the Cotswolds, from Chipping Campden in the north down to Tetbury and Malmesbury in the south. This isn't one tidy, uniform market. How people search and what they intend to buy in Bourton-on-the-Water differs sharply from Burford or Tetbury. We know which geographic targets fit each part of the area, which search terms reel in tourists versus locals versus second-home owners, and how to dodge overpaying on the pricey broad-match terms that national booking platforms and property portals tend to swallow whole.

It depends on your industry. Legal, dental, financial services and home improvement tend to be hotly contested in the Cotswolds, which pushes the cost per click up. Trades and hospitality are usually gentler. Before you commit to anything, we'll give you an honest picture of what the auction really looks like for your specific business.

For most local service businesses, we'd suggest a minimum of £500 to £800 a month in ad spend, enough to gather the data we need to optimise properly. The right figure for you hinges on your average job value, your margins and how cut-throat your market is. We'll walk through the numbers together before recommending anything.

Most clients see their first enquiries inside the opening week. From there, results climb over the first 60 to 90 days as conversion data builds and we tighten the targeting. So judge us at the 90-day mark, not the first fortnight, early numbers are noisy.

Almost certainly. When Google Ads underperforms, the usual culprits are poor keyword targeting, missing conversion tracking and traffic sent to the wrong landing pages. We regularly audit accounts carrying all three at once. A free audit will show you exactly what went wrong, and what we'd change.