Cookie Policy
Last updated: July 2026
What are cookies?
Cookies are small text files that a website stores on your device when you visit. We also use similar technologies, such as your browser's local storage. In this policy we refer to all of these as “cookies”.
Some cookies are strictly necessary for the website to work. Others are optional and help us understand how visitors use the site so we can improve it.
How we use cookies
We use cookies in accordance with the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. Strictly necessary cookies do not require your consent. For all other cookies, we ask for your consent first.
We do not place any analytics or marketing cookies, and the tools that use them do not activate, until you have given consent through our cookie banner. When you first visit, you can accept or reject non-essential cookies, or choose exactly which categories to allow. You can change or withdraw your choice at any time using the button further down this page.
The cookies we use
Strictly necessary
These are required for the website to function and to remember your cookie choice. They cannot be switched off.
| Name | Type | Purpose | Duration |
|---|---|---|---|
sm-cookie-consent-v3 | Local storage | Remembers your cookie preferences so we do not ask again | Until you clear it |
Analytics (set only with your consent)
These cookies help us understand how visitors interact with our website so we can improve it. They are only placed if you accept analytics cookies.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors for traffic analysis | 2 years |
_ga_H3RFW30CJR | Google Analytics | Maintains GA4 session state | 2 years |
_clck | Microsoft Clarity | Stores a Clarity user identifier and preferences | 1 year |
_clsk | Microsoft Clarity | Connects multiple page views into a single session | 1 day |
CLID | Microsoft Clarity | Identifies the device the first time Clarity sees it | 1 year |
Microsoft Clarity records anonymised session replays and heatmaps (such as mouse movements, clicks and scrolling) to help us see where the site can be improved. Text you type into forms is masked by default. Clarity is provided by Microsoft Corporation, which may process this data outside the UK.
We also use Vercel Analytics for aggregated, privacy-friendly visit counts. It does not set cookies and does not identify you, but for transparency we still load it only after you accept analytics cookies.
Marketing (set only with your consent)
We advertise on Google. These cookies let Google Ads measure which of our adverts lead to an enquiry (conversion measurement) and support more relevant advertising. They are only placed if you accept marketing cookies; without consent, Google receives only anonymous, cookieless signals.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Stores a click identifier so conversions can be attributed to the advert that was clicked | 3 months |
_gcl_aw | Google Ads | Stores the Google Ads click information (GCLID) for conversion measurement | 3 months |
Managing your cookie preferences
You can update or withdraw your consent at any time using the button below:
You can also control cookies in other ways:
- Browser settings— most browsers let you refuse or delete cookies. Refer to your browser's help documentation for instructions. Deleting cookies set before you withdrew consent is the most reliable way to remove them.
- Google Analytics opt-out— you can prevent Google Analytics from collecting your data by installing the Google Analytics opt-out browser add-on.
Disabling cookies will not stop the website working, but some pages may be less useful to us in understanding how to improve them.
Third-party cookies
The analytics and marketing cookies above are set by third parties (Google and Microsoft). We do not control these cookies and they are governed by the relevant provider's own privacy policy. Where consent is required, we ask for it before these cookies are placed.
Changes to this policy
We may update this cookie policy from time to time. Any changes will be posted on this page with an updated date.
More information
For more information about how we use your personal data, please read our Privacy Policy.
If you have questions about our use of cookies, please contact us at info@searchmaven.co.uk.