Is your website bringing in enquiries, or turning them away?
Most website graders tell you about file sizes and tags. This one reads your page the way a customer does and scores it on one thing: how likely it is to turn a visitor into a phone call or an enquiry.
How the score is worked out
Six areas, weighted by how much each one affects whether someone gets in touch. Clarity and ease of contact carry the most weight because they are where most small business websites lose people. Here is exactly what we look for.
Clarity of offer
Does a stranger understand, within five seconds, what you do and where?
What good looks like: The first screen names the specific service and the area, in the words a customer would use, and points to one obvious next step.
Judged by Claude, reading the first screen and the whole page.
Ease of contact
How much effort does it take to get in touch the way you want?
What good looks like: A tappable number and a clear invitation to call or ask for a quote at the top and again further down, with reassurance about what happens next.
Judged by Claude, using the facts we measure (tappable numbers, form length, button wording).
Trust and proof
Would a cautious customer believe you?
What good looks like: Specific proof near the decision points: named reviews, a rating with a count, relevant accreditations, real examples of work.
Judged by Claude.
Local relevance
Does it read as a business that serves this town?
What good looks like: The area served is clear near the top, with the main towns named naturally rather than listed for the sake of it.
Judged by Claude, with a count of how often your town is mentioned.
Mobile basics
Do the mobile basics work?
What good looks like: The page scales on phones, the number is tappable, it sits near the top and the page is secure.
Measured by code. No judgement involved.
Speed
Does it load quickly on a phone?
What good looks like: A strong Google PageSpeed mobile score, with the main content visible within a couple of seconds.
Measured with Google PageSpeed Insights, the same test Google publishes.
Traffic is not the problem for most local websites
When a small business website is not producing work, the instinct is to get more people to it: more SEO, more ads. But if the page those people land on does not make it obvious what you do, where you do it and how to get hold of you, more visitors just means more people leaving.
The fixes this tool finds are usually small: a tappable phone number at the top, a headline that names the service and the town, reviews moved up to where people are deciding. They cost little and they work on every visitor you already have.
Questions, answered
Yes. You see your score, how each area scored and the single most important fix straight away. If you want the other four fixes, the headline rewrite and the full checklist, we ask for an email address so we can send you a copy.
Most graders score technical hygiene: page speed, tags, file sizes. Those matter, and we check them too, but they are not why most small business websites fail. This grader is built around one question, whether the page turns a visitor into a phone call or an enquiry, and most of the score comes from that.
Two things. Code measures the facts, such as whether your phone number is tappable and how long your enquiry form is. Claude, an AI model made by Anthropic, then reads the page the way a customer would and scores it against the published rubric on this page. The measured facts always win: the AI is told never to contradict them.
It reads the text and structure of the page, not the pictures, so it cannot judge your photos, colours or layout. Sites built entirely in JavaScript, or hidden behind a cookie wall, may give it very little to read, and it will say so rather than guess. And it grades one page at a time, so use your homepage or your main service page.
Within 24 hours you will get the same result, because we keep it for a day. After that, the measured parts are stable but the AI judgement can move by a few points, the same way two people reading the page would not agree to the point. If your score jumps after you make changes, that is the changes.
We fetch the one page you enter, the same way a browser would, and keep the result for 24 hours so a repeat run is instant. If you unlock the full report we email it to you and may follow up once. We do not add you to a mailing list or share your details.
Paying for clicks to this page?
The grader shows you what to change on the page. If you run Google Ads to it, these are the next places to look.
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