Reach the right people.Before they know they need you.
Google Ads finds customers who are already searching. Facebook and Instagram Ads find customers before they start. That is a fundamentally different opportunity — and for many businesses, it is a bigger one. We build and manage Meta campaigns that target the right audiences with the right creative, track every conversion accurately and scale what is working.
Why most Facebook campaigns fail to deliver
Facebook Ads have a reputation for being expensive and ineffective. That reputation is almost entirely the result of poor setup. Broad targeting, weak creative, missing conversion tracking and no real testing strategy produce exactly the results you would expect: high spend, low return.
The platform is powerful precisely because it has more audience data than anything else available. But that power only works when the algorithm has accurate conversion signals to learn from. Without proper tracking, you are asking it to optimise blindly — and it will spend your budget accordingly.
Everything your Meta campaigns need.
Strategy, creative, tracking, management and reporting. We handle the whole thing so you can focus on dealing with the enquiries.
Campaign Strategy and Build
CoreA Facebook Ads campaign is only as good as its structure. We define the right objectives, audiences and placements before a single penny is spent — because the decisions made at the start determine what the algorithm can learn and optimise.
- Campaign objective selection and funnel mapping
- Audience research and segmentation strategy
- Ad set structure and budget allocation
- Placement strategy across Facebook, Instagram and Audience Network
- Creative brief and format selection
- Pixel event verification before launch
Audience Targeting
CriticalThe difference between a Facebook campaign that works and one that wastes money is almost always the audience. We build precise targeting using interest stacks, behaviours, lookalikes and custom audiences — and we test them against each other so the budget flows to what's working.
- Custom audience creation from customer lists and site visitors
- Lookalike audience modelling
- Interest and behaviour layering
- Retargeting audience segmentation
- Audience exclusion to avoid wasted spend
- Audience overlap analysis
Ad Creative and Copywriting
CoreOn Facebook and Instagram, the creative is the targeting. The right image or video stops the scroll. The right copy turns that attention into a click. We write and brief ad creative that speaks to your specific audience with a clear offer and a single call to action.
- Ad copy for all formats: single image, carousel, video
- Multiple creative variants for A/B testing
- Hook and headline testing strategy
- Creative brief for video and photography if needed
- Ad fatigue monitoring and creative refresh
- Format recommendations per placement
Meta Pixel and Conversion Tracking
IncludedWithout accurate conversion tracking, Meta has no signal to learn from and you have no data to judge performance by. We set up and verify the Meta Pixel, Conversions API and all relevant events so the platform knows exactly what a conversion looks like — and can go find more of them.
- Meta Pixel installation and verification
- Conversions API setup for server-side tracking
- Custom event configuration for key actions
- Google Tag Manager integration
- Conversion event priority and value setup
- iOS 14+ attribution modelling
Active Campaign Management
OngoingFacebook Ads require active management. Audiences saturate. Creative fatigues. Costs drift upward if nobody is watching. We monitor your campaigns daily, adjust bids and budgets and rotate creative before performance drops — not after.
- Daily performance monitoring
- Budget reallocation towards best-performing ad sets
- Frequency and saturation management
- Underperforming ad pause and replacement
- Bid strategy adjustments
- Comment and messaging oversight
Monthly Reporting
IncludedEvery month you receive a plain-English report that covers what your budget produced, which audiences and creatives performed best and what we are changing next. No vanity metrics. Just reach, cost per lead, ROAS and the decisions those numbers inform.
- Monthly performance summary
- Cost per result and ROAS breakdown
- Audience performance comparison
- Creative performance analysis
- Spend pacing and budget review
- Next month's planned tests and changes
How we run Facebook Ads
A disciplined process built around giving the algorithm what it needs to learn, then scaling what the data tells us is working.
Understand your business and goals
We start with your offers, your customers and what a conversion is worth to you. Facebook Ads work differently depending on whether you are generating leads, driving footfall or selling products online. We design the strategy around your specific outcome, not a template.
Set up tracking before anything else
The Meta Pixel and Conversions API are set up and verified before we spend a penny. If your tracking is broken, the algorithm cannot learn and you cannot measure. We fix this first, every time.
Build the right campaign structure
We build campaigns with clear objectives and tightly defined audiences. Rather than running one broad campaign and hoping, we segment audiences and test them against each other so the budget can move towards what is working.
Launch and learn
The first few weeks of a campaign are the learning phase — Meta needs conversion data before it can optimise. We monitor closely during this period and resist the urge to make premature changes that reset the learning process.
Scale what works
Once we have data, we know which audiences, creatives and offers are producing results. We scale those methodically while keeping frequency in check. Scaling too fast burns audiences and destroys performance — we do it gradually and sustainably.
Refresh creative before fatigue sets in
Ad creative has a shelf life. We monitor frequency and engagement scores and introduce new variants before performance drops. A constant pipeline of fresh creative is what separates accounts that sustain results from those that spike and crash.
Find out what your Facebook Ads should be delivering.
We will audit your existing Meta account and give you an honest breakdown of what is working, what is not and exactly what we would change. Free, with no obligation.
Get a free audit