Google Ads the Cotswolds

Yes. We work with businesses across the Cotswolds, from Chipping Campden in the north to Tetbury and Malmesbury in the south. We understand that this isn't a single homogeneous market - search behaviour and buyer intent in Bourton-on-the-Water is noticeably different from Burford or Tetbury. We know which geographic targets to use for each part of the area, which search terms attract tourists versus locals versus second-home owners, and how to avoid overpaying on the expensive broad-match terms that national booking platforms and property portals tend to dominate.

It depends on your industry. Sectors like legal, dental, financial services and home improvement tend to be competitive in the Cotswolds, with higher cost per click as a result. Trades and hospitality are typically more accessible. We will give you an honest picture of what the auction looks like for your specific business before you commit to anything.

For most local service businesses, we recommend a minimum ad spend of £500 to £800 per month to generate enough data to optimise effectively. What makes sense for your business depends on your average job value, your margins and how competitive your market is. We will work through the numbers with you before recommending a budget.

Most clients see their first enquiries within the first week of campaigns going live. The results improve significantly over the first 60 to 90 days as we gather conversion data and tighten the targeting. We ask clients to judge performance at the 90-day mark rather than in the first fortnight.

Almost certainly. The most common reasons Google Ads underperforms are poor keyword targeting, no conversion tracking and sending traffic to the wrong landing pages. We audit accounts regularly that have all three problems at once. A free audit will show you exactly what went wrong and what we would change.