Stop sending paid traffic to your homepage.Start converting it.
Sending Google Ads clicks to your homepage is one of the most common and expensive mistakes in paid search. Your homepage is built for browsers. A landing page is built for buyers. The difference in conversion rate is not small — it is typically two to five times higher. We design and build dedicated landing pages that match your ads, earn visitor trust and drive enquiries.
Why your homepage is costing you money
When someone clicks your Google Ad, they arrive with a specific intent. They saw a specific promise in your ad. If your homepage does not immediately deliver on that exact promise — in the first three seconds — most of them leave.
Your homepage has to serve everyone: new visitors, returning customers, job seekers, suppliers. A landing page serves one person: the buyer who just clicked your ad. That focus is what makes the conversion rate difference so significant.
Everything your landing pages need.
We handle design, build, tracking and ongoing optimisation. You get pages that work from day one and keep improving as data comes in.
Conversion-focused design
CoreEvery element on the page — headline, layout, images, form — is chosen to move visitors towards one action. No distractions, no competing messages, no navigation to pull people away.
- Single, focused call to action
- Headline matched to your ad copy
- Trust signals and social proof above the fold
- Mobile-first layout
- Fast load speed optimised for paid traffic
Message match
CriticalThe single biggest cause of wasted Google Ads spend is a disconnect between what your ad promises and what the landing page delivers. We make sure they say the same thing, so visitors feel they have landed in the right place.
- Ad copy and landing page headline alignment
- Keyword insertion where appropriate
- Consistent offer and tone throughout
- Separate page variants per campaign or ad group
- Dynamic text replacement where relevant
Lead capture and tracking
IncludedA landing page that does not track conversions is guesswork. We integrate your forms with GA4 and Google Ads so every enquiry is attributed to the exact keyword and campaign that generated it.
- Form integration with GA4 event tracking
- Google Ads conversion import
- Thank-you page confirmation
- Phone call tracking on mobile
- Heat mapping setup on request
Ongoing optimisation
IncludedWe do not build a page and walk away. As conversion data comes in, we test and refine — headlines, CTAs, form length, trust signals. Incremental improvements compound into significant gains over time.
- A/B testing of headlines and CTAs
- Form length and field optimisation
- Trust signal placement testing
- Conversion rate reporting each month
- Recommendations based on real user data
How we do it
A straightforward process built around getting you results as quickly as possible, then improving them over time.
Audit your current setup
We start by looking at where your paid traffic is going today and what is happening when it gets there. Most accounts have significant conversion rate problems that are invisible until you look at the data properly.
Design for one outcome
We identify the single action you want visitors to take and build the entire page around it. Every element either supports that goal or gets removed. No menus, no blog links, no distractions.
Match your ads exactly
We map your landing pages to your campaigns and ad groups. A visitor clicking an ad about bathroom fitting sees a page about bathroom fitting — not your company homepage. That match is worth more than almost any other change you can make.
Track everything from day one
We set up GA4 and Google Ads conversion tracking before anything goes live. You will see exactly how many enquiries each page generates and what each one costs.
Test, learn and improve
Once live, we use real data to improve. Small changes to headlines, button text and form layout add up. A landing page converting at 8% instead of 4% effectively halves your cost per lead without changing your ad spend.
Find out what your current pages are costing you.
We will audit your current landing pages and tell you exactly where conversions are being lost. Free, with no obligation to work with us afterwards.
Get a free audit